The senior professionals interviewed for this research worked for relevant firms like IDEO, Livework, Fjord, Engine and Facebook among the others - or as freelance consultants.
They have been selected according to their different backgrounds and perspectives - service designers, PSSD graduates, senior UX designers and also the founder of a service design recruiting company took part in this project- so that the final picture is quite rich.

This website presents both the full transcript of those interviews and the selection of the most relevant results, divided per topic.
To learn more about this project, have a look to the  About  section.